The world of fast food has been turned upside down thanks in large part to the clean food movement, and now many of the top fast food chains are caught in a position of playing catch-up.
That’s because so-called “fast casual” chains like Chipotle Mexican Grill, Panera and others are gobbling up consumer support due to their commitment to using better quality ingredients.
Chipotle’s claim to fame is its position on genetically modified organisms (GMOs, or genetically engineered ingredients) and food, namely its decision to cut them out of (virtually) all menu items in early 2015.
The company faced a backlash from media giants, however — simply for catering to the demands of consumers who are increasingly avoiding artificial foods and merely want a choice to be able to avoid them.
But the independent non-GMO restaurant giant knows how to generate positive publicity as well as anyone, and they’re doing it again with another signature advertising spot that has already been shared millions and millions of times since its release in July.
Chipotle: A Love Story
It can sometimes be hard for activists and supporters of the non-GMO and organic food movements to articulate why the movement is so important, but Chipotle’s latest ad manages to do just that.
Titled ‘A Love Story,’ the video (which can be seen below) is computer generated in the same vein as Chipotle’s famous Super Bowl commercial ‘Back to the Start,’ and tells the story of dueling young lemonade and orange juice stand owners who grow up to be competitors in the processed food business.
In the short film, a young boy attempts to win the attention, and heart, of the girl next door (technically across the street in this case) by one-upping her business with his own juice stand, through a calculated advertising blitz.
An “arms race” develops between them as they grow into their adult years and grow their businesses. They both expand their menus, pumping out gimmicky “food” items to appeal to customers, while also skimping on ingredient costs and quality.
Eventually, both find themselves staring through the windows of their respective factories, scowling at each other without realizing how they really feel.
And then, it happens: while touring their respective fake food factories, the pair realizes they’ve gone way too far, sacrificing the integrity of their food in the name of profit (just like so many companies have done in the recent past).
A surprising turn of events brings them back together, however, and helps them remember why they got started in the first place.
“This (makes me feel) like I’m at the movie theaters for some reason,” said one Youtube commenter, echoing the thoughts of many others who loved the trailer.
You can check out the full version (viewed more than 6 million times already) by clicking on the video player below. Feel free to share if you like the message as much as we did!
Watch here:
https://www.youtube.com/watch?v=nKleQ1MXMCs
